I chose this article at random and began to skim over it to check my interest. Originally, I thought it wasn’t of interest, but just as I was about to click away something caught my eye. The article was about using internet based technology to help students prepare for the SAT and ACT. I had always found test prep companies and programs a bit distasteful. The thought of gouging anxious parents and teens with high cost programs that are little more than text books with paper and pencil tests, bothered me. However, just I was about to click away I saw the magic word “free”. Although the majority of the article was about for-profit companies offering discounted or free programs to inner-city or at-risk schools, Grockit was different. This company was obviously looking to make money, but they had jumped into the 21st century. Following the lead of Twitter, Facebook and other social media powerhouses, Grockit offered a free basic package first and a pay to enter premium option. Students were allowed to work in an interactive study group and earn points and rewards as they studied and answered questions. They were even able to link their ranking and successes to their Facebook page. This seemed to me like a Millennial twist on the old format. I like to see old markets transformed with new business models. It seemed to be both company and client left better off and happy about it.
Example of an article review:
See example below:
Hua, Vanessa. (2010). It's all in the preparation. The Journal, 8. Retrieved from http://thejournal.com/Articles/2010/08/01/Its-All-in-the-Preparation.aspx
I chose this article at random and began to skim over it to check my interest. Originally, I thought it wasn’t of interest, but just as I was about to click away something caught my eye. The article was about using internet based technology to help students prepare for the SAT and ACT. I had always found test prep companies and programs a bit distasteful. The thought of gouging anxious parents and teens with high cost programs that are little more than text books with paper and pencil tests, bothered me. However, just I was about to click away I saw the magic word “free”. Although the majority of the article was about for-profit companies offering discounted or free programs to inner-city or at-risk schools, Grockit was different. This company was obviously looking to make money, but they had jumped into the 21st century. Following the lead of Twitter, Facebook and other social media powerhouses, Grockit offered a free basic package first and a pay to enter premium option. Students were allowed to work in an interactive study group and earn points and rewards as they studied and answered questions. They were even able to link their ranking and successes to their Facebook page. This seemed to me like a Millennial twist on the old format. I like to see old markets transformed with new business models. It seemed to be both company and client left better off and happy about it.